It’s estimated that content marketing generates about 65% of leads. So it’s difficult to overestimate the importance of content marketing in today’s world. In case you want to implement it into your current marketing strategy or have already done it but strive for better, then keep reading and explore how to harness the power of content marketing in a few simple steps.
- To generate quality leads you need to make valuable content for your consumers. If your potential customers find your content relevant they are more likely to share it with others and purchase from you. So, the first thing you are to do is to investigate your target audience’s pain points and interests and then take it into account while creating your content.
- To build your brand’s awareness, tell your customers about your company’s values, history, and its mission. It will encourage them to react more actively and lively building at the same time deep connections between your followers and your company.
- To improve SEO and make your company visible to a wider audience you need to use relevant to your sphere keywords, regularly update your accounts, blog, and website. Thus you show to the intelligent search engines’ algorithms that your company is actively present online. That means they can provide you with organic traffic increasing quality leads.
- To increase your subscribers’ engagement you need to post more content like polls and quizzes, ask them questions and quickly reply to their messages and comments. You will also need to create shareable posts and videos. Sharable content typically includes useful information, well-written texts, and high quality pictures.
- To attract a target audience it’s important to tailor your content to their needs and pain points, desires and interests. Thus you provide them with the information they’ve been looking for and help solve their problem. So they are likely to convert into quality leads.
- To drive direct sales your content must give a customer the needed information on every step of his or her buyer’s journey. This way they feel more confident about making a purchase, since your content persuades them to do so in a caring way. They feel no pressure to buy, on the contrary, they feel relaxed and calm.
- To foster trust and brand loyalty regularly deliver relevant content. This way you will also build a whole community around your brand. People joining your account feel engaged by the valuable information you provide them with and are more likely to come back to purchase from you rather than looking for some other company.
- To deliver personalized marketing, track your account’s performance and analyze the data. Using this information you can create more personalized content that will increase the effectiveness of your current content marketing and foster long-running relations with your customers.
- To show expertise and stand out, add proven and trusted data to your content, use recent research, and show how well you know the sphere you’re working in. It makes your target audience trust your brand more and share your content as a reliable source of information.
Now you have learnt the top techniques to generate high-quality leads through strategic content marketing. To make all your efforts more effective, let your social media accounts grow. We know how difficult it can be to boost it in a natural way. That’s why you may employ some special services that give you as many followers, likes, and shares as you need for a moderate price. For skyrocketing your Instagram accounts we recommend using Mixx.com. The platform was made to deliver new subscribers in a few hours after purchase. The service poses no red-flagging risks since all the followers you get are real accounts. The website doesn’t require any personal information, so it’s absolutely safe to use. Try Mixx.com and increase your brand’s Instagram presence without effort.
