“Consistency is the key”, probably you have heard it a hundred times, but it’s still true especially when it concerns your content creation. What’s more, a content style guide for your company is an irreplaceable tool for providing consistency and organization in everything that concerns the brand’s representation.
Let’s clear up what a content style guide is. It is a set of rules and standards that help to build a unique and recognizable identity of a brand and foster stronger connections of a company with its target audience. Now it’s time to explore the steps of creating your brand style guide. Ready? Then dive in!
- Define your brand’s voice. It sets the tone for your written content and conversations with your customers. So it will show the character your brand possesses and the way you prefer to communicate with your target audience. It’s essential to stick to it from the very beginning and not to change it for no reason. There is a difference between the brand’s voice and the brand’s tone. The voice reflects the unique personality of your brand and its style. But tone is all about how you express your company’s voice: cheerful or serious, positive or just enthusiastic.
- Tell about your brand’s values and its mission to your customers. By the way, try to transmit the brand’s values, show them one way or another. It will help to build trust and find common ground. When your audience feels that your values resonate it is more likely to purchase from you.
- Set formatting as well as grammar standards. Having clear rules for overall style, capitalization, punctuation, titles and headline styles, and the use of abbreviations or acronyms facilitates creating well-planned, polished and professional content. It’s vital to maintain stylistic consistency across your blog entries, articles, posts, and other written materials.
- Outline the content structure and organization. This will help you create easy-to-read written content, so even a “lazy reader” will keep reading your article and effortlessly find the necessary information. You may also set the way you organize numbered lists, listicles, what special signs you will use at the beginning of every line.
- Create guidelines for the visual part of your content. It’s essential to use videos, pictures, and infographics, so make your brand recognizable with content style guide templates. At this point you will need to define the brand’s color palette, its unique logo and its placement, as well as standards for images and videos.
- Make a list of troublesome words and phrases. They will inevitably appear, so it’s better to set clear how to spell them and what punctuation marks to use. To start with, your company’s name, its motto or slogan and taglines connected with your brand. Decide on what letters to capitalize and what punctuation marks to use and follow these rules while creating your content and ads.
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